January 2020 EMBA Curriculum / Grading

Welcome to Smartly! Here's the course syllabus for your program. It's strongly recommended that you follow the schedule below to complete your required lessons per week. 

~Course Requirements~

To earn your EMBA degree, you must: 

  1. Complete all courses in the EMBA curriculum within the required time frame.
  2. Achieve scores of at least 80% in the graded SMARTCASE lessons. (SMARTCASEs can be taken as many times as you want. Only the best score will be counted towards your final grade.)
  3. Complete the exams associated with each concentration and your chosen Specializations. 
  4. Complete the written projects and proctored oral examinations.
  5. Complete the Capstone Project and Presentation. In order to graduate, you must submit and pass both your written Capstone project (with a score of 3 or higher) and your Capstone presentation (with a score of 2 or higher).
  6. Submit the required documents that confirm your identity, eligibility and past academic performance as referenced in your EMBA application. 

Your grade is weighted in the following way:

  • Projects & Presentations: 30%
  • SMARTCASEs: 10%
  • Exams: 60%

See below for more information on projects, presentations, SMARTCASEs, exams, and Specializations.

~Course Schedule~


Week 1:  
January 13
Accounting I: Fundamentals            
Accounting II: Revenues and Expenses      
Week 2:  
January 20
Stocks and Bonds          
Accounting III: Financial Statements      
Week 3:  
January 27
Accounting IV: Working with Ratios             
Managerial Accounting   
Week 4: 
February 3
Accounting Exam
Week 5:  
February 10
Accounting Case Study 
Creating Financial Statements in Excel (Optional, but recommended if you have Excel)    
Week 6: 
February 17
Accounting Case Study Due
Submit your accounting case study by the end of the week.  
Week 7:  
February 24
Microeconomics I: Supply and Demand        
Microeconomics II: Shape Your Economic Worldview   
Week 8:  
March 2
Microeconomics III: Markets and Externalities           
Macroeconomics: Economic Fluctuations  
Week 9:  
March 9
Macroeconomics: US Fiscal and Monetary Policy              
Macroeconomics: International Trade    
Week 10: 
March 16
Markets and Economies Exam   
Week 11: 
March 23
Markets and Economies Case Study Presentation
Week 12:  
March 30
One-Variable Statistics 
Week 13:  
April 6
 Probability Fundamentals              
Probability Distributions  
Week 14:  
April 13
Two-Variable Statistics                 
Regression Analysis
Week 15:  
April 20
Data Collection 
Week 16:  
April 27
Statistical Inference: Making Data-Driven Decisions  
Week 17:  
May 4
Data and Decisions Exam  
Week 18:  
May 11
Operations Management Fundamentals   
Project Management  
Week 19: 
May 18
Operations Management Exam
Week 20:  
May 25
 Specialization Period 1 
Week 21:  
June 1
Specialization Period 1 
Week 22:  
June 8
Specialization Period 1
Week 23:  
June 15
Organizational Behavior: Working in Groups and Teams        
Organizational Structure and Culture
Week 24:  
June 22
Theories of Leadership        
Developing a Corporate Philosophy  
Week 25:  
June 29
Corporate Governance
Week 26:  
July 6
Business Ethics and Social Responsibility           
The Art of Negotiation
Week 27:  
July 13
Leading Organizations Exam
Week 28: 
July 20
Leading Organizations Case Study
Week 29: 
July 27
Marketing Fundamentals            
Marketing Mechanics 
Week 30:
August 3
Brand Development and Management              
A/B Testing for Marketers 
Week 31:  
August 10
Digital Marketing Fundamentals 
Pricing I: Fundamentals 
Week 32:  
August 17
Pricing II: Price Segmentation to Maximize Profit 
Pricing III: E-Commerce Pricing
Week 33:  
August 24
Marketing and Pricing Exam 
Week 34: 
August 31
Capstone Project Kickoff  
Developing a Business Plan  
The Art of Presentation
Week 35:  
September 7
Strategy I: Business-Level Strategy     
Strategy II: Corporate-Level Strategy 
Week 36:  
September 14
Strategy and Innovation Case Study
Week 37:  
September 21
Strategy III: International Strategy     
Balanced Scorecard
Week 38:  
September 28
Strategy and Innovation Exam
Week 39:  
October 5
Strategy and Innovation Case Study Presentation
Week 40:  
October 12
Specialization Period 2   
Week 41:  
October 19
Specialization Period 2
Week 42:  
October 26
Specialization Period 2 
Week 43:  
November 2
Finance: Time Value of Money          
Cost of Capital I: Capital Structure  
Week 44:  
November 9
Cost of Capital II: The Modigliani-Miller Theorem
Week 45:  
November 16
Capital Budgeting 
Modern Portfolio Theory
Week 46:  
November 23
Finance Exam
Week 47:  
November 30
Corporate Finance Case Study
Week 48: 
December 7
Corporate Finance Case Study Due
Week 49:  
December 14
Capstone Project Check-In
Week 50: 
December 21
Winter Break
Week 51:  
December 28
Winter Break
Week 52:  
January 4
Specialization Period 3
Week 53:  
January 11
Specialization Period 3
Week 54: 
January 18
Specialization Period 3 
Capstone Project and Presentation Due by end of week
Week 55: 
January 25
Specialization Period 3 
   

More about the Projects & Presentations Grade - 30%

Over the course of this program, you will complete four projects and three proctored oral examinations. Each project and presentation we assign will be accompanied by a prompt and grading rubric. Grading will be based on the thoroughness and accuracy of your response. The assignment and due dates for each project are listed on your curriculum above. The Capstone project and presentation accounts for half of the project grade.

More about SMARTCASE scores - 10%

As you progress through lessons in Smartly, feel free to explore different answer options (both correct and incorrect) that trigger helpful feedback. You are not expected to get all "correct answers" while you are learning—mistakes are half of learning, after all—so, you aren't graded on regular lessons. You are graded on SMARTCASE lessons, as mentioned above. Only your top score in SMARTCASEs will count towards your final grade, so you can feel free to take SMARTCASEs as many times as you like.

More about the Exams - 60%

You will take eight Concentration Exams and three Specialization Exams over the course of your program. These exams are made available after each concentration or specialization has ended, according to your schedule. The exams are all open book, and each consists of several lessons. They're similar in format to SMARTCASEs, meaning there are no open response questions. For more about the concentration exams, click here.

More about Specializations

Smartly Specializations allow EMBA students to get a deeper understanding of topics they’re interested in. In order to graduate, each student needs to complete three specializations, with the option to complete more. If a student completes more than three specialization exams, only the top three specialization exam scores will be counted toward that student's final grade. All completed specializations, along with the earned exam score, may still be included on the student's Smartly transcript. For more information on available specializations, click here.

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